It is considered that generation Y is the generation with the most creative minds. Thus, millennials tend to express themselves through various forms, such as Art and Design.
Degrees in Art and Design aim to empower students to use art as a tool for self-expression. This degree is designed to develop visual perception as well as visual literacy. As a result, students gain practical skills in order to turn their imaginative ideas into reality.
Unlike many programmes, Art and Design courses improve students’ attention to detail, creative thinking, and freedom in the decision-making process.
Art and Design is a competitive industry. Therefore, it is of utmost importance to be equipped with the necessary skills to have higher chances of being employed in this field.
In general, graduates from this degree have a wide range of employment options once they finish their studies. The advantage of an Art and Design course is that you are highly employable for other industries too – there are numerous courses that would help to develop specialised skills for specific careers.
Some particular job areas include – apart from being an artist – community worker, fashion designer, graphic designer, illustrator, advertising executive, and multimedia worker. Many Art and Design graduates find themselves using their skills in marketing, media, or even teaching.
Art and Design degrees are part of Bachelor of Art (BA) Degrees. Courses’ structure and length depend on what type of programme you choose to study and the country where you choose to study. Usually, Art and Design courses are a three-year commitment, although there are countries – like the USA – where you need to study for at least four years.
The most remarkable aspect about this degree is that it emphasises the practical knowledge. Courses are often taught in studios, as a form of workshops. Additionally, students are assessed based on their portfolios of work, which may be exhibited to the public.
Brunel University, known for its innovation and forward-thinking approach, offers an exciting environment for studying Digital Design and Branding. This program immerses students in the ever-evolving world of digital media, equipping them with the skills needed to navigate the dynamic landscape of design, marketing, and brand communication.
At Brunel, the Digital Design and Branding curriculum is thoughtfully crafted to blend theoretical knowledge with hands-on practical experiences. The university fosters a collaborative and innovative atmosphere, encouraging students to experiment with cutting-edge design tools, explore emerging technologies, and develop a deep understanding of consumer behaviour and brand strategies.
From workshops and studio sessions to industry-focused projects, I have had many opportunities to apply my learning in real-world scenarios. I have the ability to collaborate with industry professionals, engage in internships, or participate in design competitions, gaining invaluable insights and practical skills that prepare me for a career in the digital design and branding field.
The campus itself often serves as a creative space, offering resources such as design labs, multimedia studios, and access to industry-standard software, providing a stimulating environment for me to unleash my creativity and hone my design expertise.
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