Student review [#104696] for Advertising and Public Relations
at Universidad CEU San Pablo - CEU USP

During the first semester of 2025, I went on an exchange programme at CEU San Pablo University in Madrid, Spain, and choosing that university as my destination was the best decision ever. Not only did I learn a lot in class, where I was given the opportunity to put into practice what I had learned through theoretical lectures, but I also learned through the numerous opportunities I was given. In four months, my classmates and I visited two advertising agencies, collaborated on a communication project with an NGO, had meetings with communication experts, attended TED Talks with professionals who discussed the challenges the world faces nowadays, participated in a graphic design and collage workshop, and had the opportunity to present a communication project to experts working for major companies.

Overall, this exchange programme was much more than an academic experience. It allowed me to put my knowledge into practice, gain a deeper understanding of the communication industry, and learn from professionals and organizations in a different cultural context. Most importantly, it challenged me to step out of my comfort zone, become more independent, and grow both personally and professionally. Looking back, choosing CEU San Pablo was definitely one of the best decisions I have made during my university journey.