Student review [#92433] for Internation Sales and Marketing
at Forman Christian College

Studying BSc (Hons) Business with a specialization in Sales & Marketing at FCCU has been a very rewarding experience. The program is structured to balance theory with practical exposure, and what stood out most for me were the professors who always encouraged creativity and critical thinking rather than rote learning. Classes like Marketing Strategy and Business Development challenged me to apply ideas to real problems, while campus events such as the Business Bazaar and Job Fair gave me space to test those ideas in action.

Some of my most impactful experiences came from projects: developing a hostel-listing e-commerce business website, creating a board game (Tijarat) that even caught the interest of industry investors, and running my own venture (Gupshup) that sold out its first batch at a university bazaar. I also enjoyed working on research, such as analyzing Coke Studio Pakistan’s digital strategies, which connected classroom concepts with cultural trends.

Campus life at FCCU added so much to the degree—it wasn’t just about academics but also teamwork, leadership, and community service. Taking leadership roles in events like the FCCU Mega Job Fair taught me adaptability and people management in real time.

Overall, I’d say this program is ideal for students who want to mix business learning with creativity and who aren’t afraid to step into projects and test their ideas. Future students should know: you’ll get as much out of this degree as the effort and curiosity you bring in.