I studies in one of IFA Paris’s branch in Shanghai. Overall, I would rate my experience with IFA Paris as a strong and enriching experience. The curriculum offered a comprehensive blend of marketing principles, fashion industry insights, and real-world application, which helped me build a solid foundation in both creative thinking and strategic planning. What stood out to me the most was how the theory we learned in class is directly applied as we went to multiple trade fairs, galleries, and real work in the industry. IFA Paris is a great help as well in assisting me finding the proper job for me.
The international classroom environment added another layer of learning—working with classmates from different cultural backgrounds challenged me to think more globally, which is crucial in the world of fashion marketing.
In summary, the Fashion Marketing programme at IFA Paris has equipped me not just with knowledge, but with the confidence and mindset to pursue a meaningful career in the fashion industry.