University of National and World Economy - UNWE Speciality : Marketing
programme: Marketing and Strategy

Education & Curriculum
The quality of education here is okay overall. As in many universities, there are professors who are extremely dedicated and willing to go above and beyond to help students learn, but there are also others who seem more motivated by the prestige of the position rather than teaching as a true vocation. Funnily enough this is the weakest point in the university for me.

The curriculum itself is fairly well-structured and follows a standard European model. However, one of its drawbacks is the lack of flexibility. Most of the courses feel preset, with limited opportunities to choose electives or explore additional subjects. Another challenge is that some of the materials and teaching methods feel outdated, and there is little emphasis on incorporating modern tools like AI into the learning process. At times, this lack of innovation and enthusiasm among certain staff members can be demotivating.

Administration & Bureaucracy
On the positive side, the university’s administrative system works quite efficiently—especially by Bulgarian standards. Many processes can be completed online, which makes things smoother for students. While there is still room for improvement, the administration generally feels well-organized and responsive.

Opportunities & Extracurricular Activities
One of the strongest aspects of the university is the wide range of opportunities it offers. The institution is very active in organizing programs, workshops, and extracurricular academies. I personally benefited from two Erasmus exchange semesters, which were incredibly valuable experiences and easy to access through the university. These opportunities broaden learning beyond the classroom and allow students to explore new interests and perspectives.

Since it’s a public university, the tuition fees are very accessible, which is a big advantage. For the price you pay, you actually get access to a wide range of opportunities. That being said, it’s also unrealistic to expect the quality to be above and beyond, given how affordable it is,

Overall Impression
After four years here, I can say I’ve learned a lot, but I also feel I could have learned much more if the system were more modern, flexible, and engaging. The combination of outdated material and sometimes unmotivated teaching can hold students back. However, the international exposure, extracurricular activities, and administrative efficiency tip the balance toward a more positive overall experience.