Cardiff University Speciality : Marketing
programme: Strategic Marketing

Cardiff Business School offers the MSc Strategic Marketing course, which is a perfect blend of understanding the dimensions of marketing. The course is well carried out that covers the basics of understanding consumer behaviour, the importance of ethics while developing marketing communications and the ever-evolving nature of Marketing in the digital world. The lectures were a great blend of online and offline lectures (due to several covid restrictions in the beginning). However, a particular module ‘Research in Strategic Marketing’ was considerably using an outdated model of using SPSS.
However, overall the module was well carried out and delivered with a sufficient amount of assessments.