Student review [#18382] for Business and Marketing
at Hanze University of Applied Sciences - UAS

I followed the Marketing & Communications Bachelor at Hanzehogeschool and the course has taught me very little with regards to what is actually required in the marketing field.

To start off, 90% of the teachers do lectures as a side job, very low commitment from most of them

I spent a full year learning and applying marketing theories that were branded outdated in the 90’s and early 2000’s. In addition a whole semester was wasted on a theory one of the teachers came up with. The professor who guided my while writing my thesis laughed at the premise of using it.

Current and future marketing is mostly based on digital marketing. The “”””professor”””” digital marketing knew squat, zero. In the digital marketing field, aspects such as SEO, SEA, Google AdWords etc are vital. This was not taught properly in the curriculum. A fellow student who had a side job working with AdWords stopped showing up, as he claimed the teacher was explaining it wrong.

If you want to get into marketing, go somewhere else. Hanze will teach how to do a SWOT analysis (debunked in the 90’s) every year you attend and not teach you the skills vital in a new marketing environment.

I do not work in marketing or advertising, I feel and know I do not possess the necessary skills from merely reading the job vacancy. I finished the degree to make sure I have a Bachelor standard and not completely waste my time and money.