A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I have been working in the Management & strategy consulting industry for the last 8 years with a focus on the Food & Beverages industries at the national and international levels. In my day-to-day work, I need to assess clients’ problems and challenges with an objective, pragmatic, and fact-based approach. From my point, of San Telmo uses the same methodology to analyze the main trends, challenges and opportunities that shape the present and future of the Food & Beverages sector at the international level. Furthermore, the case study methodology employed plus the participation of top executives and business leaders provides an immersive and enriching experience that has helped me to better tackle my client’s needs. I strongly recommend Infood San Telmo’s Business School program.
View moreI was in Infood 2019, and the experience was amazing. First, the cases, that I studied, were important and well-known, and of course current. Second, the teachers were very experienced and they explained the cases the perfect way. Also, I could meet different interesting people from other countries. Finally, thanks to Infood 2019 I have a global visión of the food industry. I´m able to make better decisions. I highly recommend Infood san Telmo business school! Regards.
View moreI participated in the programme during November and December 2020 which had to be fully online organised. This was not an obstacle for participation or interaction. Overall it has been a very enriching experience. I would highlight the topics that were treated, as they were focusing on innovation, encouraging us to have a different perspective on our sector and to think out of the box. Besides this, we had the chance to meet and discuss with top-level speakers which was really interesting and motivating.
View moreThe experience was really enriching. I am currently working in the commercial department of CAPSA FOOD. Being able to step out of my daily work, open my eyes and see the challenges faced by other companies has allowed me to face my own issues from a different perspective.
The profile of the other students allowed me to learn and deepen my knowledge of the sector, learn about their experiences and how they have faced difficulties and business challenges.
The method is extremely practical and the teachers are excellent, with a wide experience in the business, so that the study is enjoyable and even allows us to have a really good time during the lessons.
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