The onboarding process was extremely professional and welcoming; Albert Sala, Álvaro Rodríguez and Víctor Jordán set the perfect tone for what would be an awesome experience. The initial reflection exercises were deep. The instructors were all experts in their field; Iñaki Bustinduy Cruz stood out to me as a fabulous tutor. The modular structure of the curriculum and the resources that supported it were all very organized. The final project, the Business Case, was an effective was to have all the learnings flow into an actual vision. Receiving my degree in 2013 from the hands of Johan Cruyff, someone that I had admired since 1974, was one of the most meaningful moments of my life. I recommend the Johan Cruyff Institute to those interested in acquiring professional-level knowledge about the business of sports.