

Johan Cruyff Institute is part of Cruyff Education, the academic legacy of Johan Cruyff, and reflects his lifelong commitment to educating the next generation of leaders in the world of sport.Show more
Johan Cruyff Institute is an educational institution founded in 1999 by legendary footballer Johan Cruyff. Its mission is to educate the next generation of leaders in sport management through programs in Sport Management, Sport Marketing, Sponsorship, Coaching & Leadership, and Football Business.
The programs are designed for elite athletes, former athletes, sport professionals, and anyone passionate about leading and managing in the sport industry.
Johan Cruyff Institute offers three study formats:
This allows students to choose the format that best fits their schedule and learning preferences.
Headquarters are in Barcelona, Spain, with an international presence including:
Johan Cruyff Institute offers:
I think this seminar at the Cruyff Institute is a great opportunity for anyone who loves sports and wants to pursue it professionally. I felt it was a complete experience, with specialized classes, highly qualified teachers, visits to sports facilities, and also immersing ourselves in the culture of sports. I loved the experience.
View moreI really enjoyed my time on Johan Cruyff institute, the facilities, the people and how warm they received us. Tino was great the entire time with us he definitely made the whole experience better. The professors were excellent, I learned so much and definitely have a different perspective towards sports. Last but not least I’m very grateful for seeing the Espanyol, Girona and La Masia facilities and learning things outside the classroom.
View moreFirst of all, everyone at the Johan Cruyff Institute was incredibly kind and patient with us, very attentive to everything, including the professors who clearly knew what they were doing. If they didn’t, they wouldn’t have made us rethink our perspective on Mexican sports and its development, or how we could use different approaches to do things differently. The course may have been short, but I learned a lot.
Thank you!
I really liked the atmosphere, the connections you can make in the sports industry, and the location. The people who work there are very friendly and make you feel comfortable; there was always very good treatment.
View moreIt was a special week for teacher and students, I would recommend this experience in Barcelona. Everything we did was on time and the people where kind en helpfull.
We got a good look at sports in Barcelona because of these people.
The Joventut experience was really nice. The game was awesome with the crowd. Visiting the training to meet the trainers and players was really nice. We felt really welcome. A family club. Our students could learn a lot.
The Cruyff football experience was great. First of all, Albert was a really nice teacher. A lot of knowledge and great personality. The course was interesting. Theory well explained and the training on the pitch was nice. The welcome of Reus fc was again warm. All doors open and we were able to see and ask everything
After several years of working in the sports field, I wanted to pursue an internationally recognized qualification in sport management. I discovered that the Johan Cruyff Institute, in partnership with the Autonomous University of Barcelona, offers one of the best master’s programs in this field. Their responsiveness and professionalism before enrollment were impressive, and the program itself exceeded my expectations. It not only enriched my knowledge but also helped me build valuable friendships and professional connections that contributed to my career growth.
View moreThe onboarding process was extremely professional and welcoming; Albert Sala, Álvaro Rodríguez and Víctor Jordán set the perfect tone for what would be an awesome experience. The initial reflection exercises were deep. The instructors were all experts in their field; Iñaki Bustinduy Cruz stood out to me as a fabulous tutor. The modular structure of the curriculum and the resources that supported it were all very organized. The final project, the Business Case, was an effective was to have all the learnings flow into an actual vision. Receiving my degree in 2013 from the hands of Johan Cruyff, someone that I had admired since 1974, was one of the most meaningful moments of my life. I recommend the Johan Cruyff Institute to those interested in acquiring professional-level knowledge about the business of sports.
View moreThe learning experience throughout the year was very effective. The guidance of mentors, peer assignments reviews and group discussion was really helpful during my learning phase. Everyone is so collaborative and respectful with dialogues. The support from everyone made me easy to complete my course on time. The learnings from contents of each modules were important and knowledgeable. I could apply the learnings to real life events and projects.
View moreThe online program, the graphical interface, the excellent interaction, the comprehensive coursework grid, and the practical implementation of the assignments are all part of the program. An incredible experience. Congratulations.
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