Johan Cruyff Institute Speciality : Management
programme: Sport Management

The Master in Sport Management at the Johan Cruyff Institute was a milestone in my career. It gave me a deep understanding of how sponsorships, partnerships, and strategy shape the sports industry. The professors were true professionals with real-world experience, and the international environment enriched every discussion. The program helped me connect passion with business, preparing me to lead sponsorship and partnership initiatives confidently. I truly recommend it to anyone who wants to grow in the sports business field.

I liked the methodology professors were running the sessions and the interaction of students (including myself)

To improve the involvement of more professors with different experiences in future so that one may have more epereiences

I think this seminar at the Cruyff Institute is a great opportunity for anyone who loves sports and wants to pursue it professionally. I felt it was a complete experience, with specialized classes, highly qualified teachers, visits to sports facilities, and also immersing ourselves in the culture of sports. I loved the experience.

The online program, the graphical interface, the excellent interaction, the comprehensive coursework grid, and the practical implementation of the assignments are all part of the program. An incredible experience. Congratulations.

A perfect synergy between theoretical knowledge, practical application, and high-quality networking. After completing the Master in Sport Management at Johan Cruyff Institute, I took a major step forward in my career in the sports industry. What truly sets this institution apart is the closeness and support of the professors and staff, as well as the enriching experiences shared with fellow students. Without a doubt, it has been one of the most transformative decisions of my life.

After several years of working in the sports field, I wanted to pursue an internationally recognized qualification in sport management. I discovered that the Johan Cruyff Institute, in partnership with the Autonomous University of Barcelona, offers one of the best master’s programs in this field. Their responsiveness and professionalism before enrollment were impressive, and the program itself exceeded my expectations. It not only enriched my knowledge but also helped me build valuable friendships and professional connections that contributed to my career growth.

The learning experience throughout the year was very effective. The guidance of mentors, peer assignments reviews and group discussion was really helpful during my learning phase. Everyone is so collaborative and respectful with dialogues. The support from everyone made me easy to complete my course on time. The learnings from contents of each modules were important and knowledgeable. I could apply the learnings to real life events and projects.

The onboarding process was extremely professional and welcoming; Albert Sala, Álvaro Rodríguez and Víctor Jordán set the perfect tone for what would be an awesome experience. The initial reflection exercises were deep. The instructors were all experts in their field; Iñaki Bustinduy Cruz stood out to me as a fabulous tutor. The modular structure of the curriculum and the resources that supported it were all very organized. The final project, the Business Case, was an effective was to have all the learnings flow into an actual vision. Receiving my degree in 2013 from the hands of Johan Cruyff, someone that I had admired since 1974, was one of the most meaningful moments of my life. I recommend the Johan Cruyff Institute to those interested in acquiring professional-level knowledge about the business of sports.