Student review [#89419] for Digital Marketing
at Vilnius University

The Digital Marketing program at Vilnius University Business School offers a strong academic foundation, with a curriculum that covers key areas like social media strategy, SEO, analytics, and e-commerce trends. The faculty is supportive and well-versed in theoretical concepts, and the international environment adds valuable diversity to class discussions.

However, the program tends to be less practical in approach. While there are some case studies and group projects, hands-on experience with real-world tools (like Google Ads, Meta Business Suite, or email marketing platforms) is limited. Students seeking immediate industry-level application may find this aspect lacking.

In summary, it’s a great choice for those looking to build theoretical knowledge and research competence in digital marketing, but those expecting an intensive practical or portfolio-building experience may need to supplement it with external certifications or internships.