I am currently a fourth year student within the Creative Advertising Bachelors program at Humber College – Lakeshore campus. I have found that I have learned quite a lot in this program. There are many opportunities to explore different pathways within advertising and even applications of the skills learned within the program outside of the advertising realm. The professors here are quite accommodating and helpful. The program is challenging, but that’s necessary in order to prepare you for the advertising world. The only thing I would recommend for improvement is that there are some courses that should be added which would help significantly with some bigger learning curves, such as Video Editing and Web Design. These courses would help a lot, since a lot of advertising is surrounded by these two concepts. We learned very minimal about these subjects and it would be helpful for future BOCAs to learn these important and widely applicable skills. Overall, if you’re considering applying for BOCA, I’d say do it!