Guus Goorts
Author at EDUopinions
Guus Goorts
Guus is a Netherlands-based education marketing coach who helps universities and schools improve student recruitment through audits, training and coaching. He is the author of Successful Student Recruitment with Google Ads and Genuinely Helpful: A Practical Guide to Effective University Websites.
All posts
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AI Search in Higher Education: What Does It Mean for University Marketing and Recruitment? Read moreI was blown away when I saw ChatGPT for the first time in December 2022 – how it wrote grammatically correct text and switched between languages ...
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Why you shouldn’t use the word “lead” in student recruitment campaigns Read more“That campaign concept sounds great, but will it generate any leads?"
This is the kind of sentence that you might hear from a hard-nosed sales ...
