A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
First, the University of Milan atmosphere is really great. There are many international students in the university and you can observe a multicultural environment in it. The university facilities like restaurants and libraries are nice and I am really happy about these things here. One point that I should mention is the competition for the dormitory accommodation service. It is really hard to become eligible for a room inside the dorm in the first year of studying as an international student.
Second, the city has a lot of nice things for students. A lot of entertaining places for holidays and weekends. Also, in Milan, you can access a lot of government facilities easily. A disadvantage about the city is high expenses in comparison with some other desirable cities for students in Italy such as Padua, Bologna, Turin, etc.
Third, the program and the courses are so attractive to me. Professors are kind and helpful and we are benefited from a high level of knowledge. The courses which you can select in this program are really useful for you if you want to continue your career in industry or academia as a PhD or a researcher.
Finally, becoming a data scientist is a sexist job in the 21st century and there will be a lot of attractive and high paid job positions for this field of study after graduation. Nowadays, data is playing an integral role everywhere in the world and you can apply your knowledge everywhere such as Economics, Marketing, Health Care, etc.
View more