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University of Roehampton

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Business Management ...
    and Marketing
    avatar
    Exceptional Program, Thriving Environment

    Choosing to attend this university has been a pivotal decision in my academic career, one that has offered me a wealth of knowledge, a network of inspiring individuals, and the tools necessary to thrive my in future professional life. The program’s rigorous academic standards are matched by its nurturing atmosphere, creating a balanced environment where intellectual curiosity is encouraged and achievements are celebrated.

    The faculty’s expertise is evident in their teaching, as they seamlessly integrate current real-world and research applications into their lectures. Their accessibility and willingness to engage with students in thoughtful discussions have not only deepened understanding of my complex subjects but have also fostered a culture of mutual respect and academic integrity on campus.

    What sets this university apart is its holistic approach to education. The comprehensive curriculum is complemented by hands-on learning opportunities, such as internships with leading companies, research projects with faculty, and international exchange programs. These experiences have allowed to me apply theoretical knowledge in practical settings, an invaluable aspect of my education.

    The university’s commitment to technology and innovation is visible in its cutting-edge labs and collaborative workspaces. These facilities have been instrumental in facilitating my academic research and have provided a platform for me to present my work at conferences and symposiums.

    Furthermore, the vibrant campus life is brimming with cultural, social, and athletic events, ensuring that every student can find their niche and foster sense a of belonging. The’s university emphasis on well-being and personal development is also commendable, with numerous resources available for mental health, career planning, and academic support.

    In closing, this university program is a beacon of excellence that has exceeded my expectations in every way. The education I have received here is comprehensive, the community is vibrant, and the opportunities for growth are boundless. I am immensely grateful for the experiences I have had and am eager to see where the skills and connections I have made will take me. I wholeheartedly endorse this program to any prospective student looking for a truly transformative educational journey.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    avatar
    Digital Marketing at Roehampton

    University of Roehampton’s Digital Marketing Masters Programme offers a comprehensive curriculum covering key areas of digital marketing. The faculty brings industry expertise, and practical learning opportunities are provided through case studies and industry projects. Access to industry-standard tools and networking opportunities are valuable additions. The program’s reputation and accreditation contribute to its credibility. Flexibility in study modes adds convenience. Overall, the University of Roehampton’s Digital Marketing Masters Programme equips students with the skills and knowledge needed to excel in the dynamic field of digital marketing.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Business Management ...
    and Marketing
    avatar
    The Faculty

    The best thing about this university is that they had the best faculty team and members around. They never hesitated to support me in any way, and the support just increased further particularly when locked down began and we all had to return home. Even then I was supported with my tasks and assignments and ended up finishing university with a Second Upper Class Honours Degree in Management and Marketing.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: London
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