A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My reason for choosing this school was the Swiss internships. I was able to do my internship at Michelin star restaurants which were my childhood goal. That opened a lot of doors for me since.
The lecturers were good, the facilities on the campus were also good and the international environment is a highlight.
I would recommend anyone who wants to study in Switzerland though, to have an open mind to learn about a new culture. Being open to learning German or French really helps also. Also, have a plan and know what you want to get out of the experience.
View moreI would give 0 stars if possible. International students whoever is thinking of studying here, do know that half of the promises they make are fake, the worst staff. They don’t care about students, just want to generate revenue for themselves. I would give 0 stars if possible. I was supposed to study for 3 years but left my studies after 2 years due to miserable conditions. I would have left after 1 year, but they somehow tricked me into paying the second years fees by talking about fees increment. I spent so much of my fortune on this school, gained nothing, just a swiss higher diploma tag. The school promised the first job but didn’t do anything about it. It shouldn’t be a hospitality school but a marketing one as that’s the only thing they are good at.
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