Lund University | Latest Reviews | Student Reviews & University Rankings EDUopinions

Lund University

speciality: Marketing

4.5

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

Filter reviews
Sorry, no matches found. Try with another keyword
  • Marketing
    avatar
    Degree program

    The degree program and courses offer numerous opportunities for expressing opinions. Lund University has earned recognition for its commitment to providing a thorough educational experience, making it a leading establishment. Instructors, for the most part, are supportive and available for advice or assistance as needed.

    View more
    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lund
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • International Marketing
    avatar
    A swedish with a touch of international experience

    I really love how welcoming the whole University staff is! The city is very concerned around students, very student friendly, also the University buildings are really secure and free to use at any time of day.

    Very easy to get around and you can roam free without feeling any pressure!

    Overall a very relaxed environment.

    View more
    Programme: International Marketing
    Degree: Master's
    Campus: Lund
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • International Marketing
    avatar
    Great international experience at LUSEM

    I was so honored when I found out I was accepted to the International Marketing & Brand Management program at Lund University School of Economics and Management. I must say that my expectations were fulfilled. The university is well organized, has plenty of social activities, especially when you first arrive in Sweden. The professors are nice, half of them were non-Swedish, which makes the university more international. The majority of my classmates were from different European countries, but we also had people from South and North America, Asia, Africa, etc. There was a lot of teamwork and most classes had at least one team project which takes up at least 40% of the final grade. The exams required continuos studying throughout the semester, which was sometimes challenging when you have to arrange meetings with your teammates. The professors are very nice and friendly, I enjoyed how easy it was to communicate with them. Also, our student association Lunda Ekonomerna organized fun social activities throughout the semester, which was very cool. I would definitely recommend LUSEM!

    View more
    Programme: International Marketing
    Degree: Master's
    Graduation: 2020
    Campus: Lund
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing
    avatar
    Wonderful student life

    Lund is a unique student life experience, completely adapted for students, making a seamless transition between academics and social traditions. It’s a safe heaven for discovering the world, your interests, your future profession and international connections. The programs are structured, and only a few subjects at a time give plenty of time for understanding topics and exploring new ideas outside of your immediate curriculum.
    If you are not part of the induction week, you miss out on a lot. Swedish people aren’t very open to making new friends outside their initial groups, so most of your friends would be other internationals.
    There’s a lot to see around Lund, if you prefer the bigger city life, but Lund itself is enough for plenty of fun as a student.
    The university lives on rich history and an impressive reputation. Most of the courses live up to this image, but due to it’s old ways, it’s slow to adopt new technologies into course material. For example, social media and digital marketing wasn’t part of the marketing master in 2013.
    Overall it was a great experience, though.

    View more
    Programme: Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Lund
    Overall

Receive more information
immediately for free

Sorry, for now, we can only help for business studies.
Our mission is to provide free valuable information for students to guide their decisions. Contact will be by email.
Autocomplete with
Your information is secure
Thanks!
We'll contact you soon via email
Are you managing this university?

If you're the owner or representative of Lund University, you can claim this University and build a better profile.

Claim this University
  • +programme_dots+
    +programme_dots_hide+
    +comment_date1+
    +comment_user_logo+
    +comment_user+
    +title+
    +comment+View more
    Programme: +program_name+
    Degree: +degree+
    Graduation: +graduation_year+
    Delivery Type: +delivery+
    Campus: +campus+
    +all_ratings+
  • Overall
    Facilities
    Professors
    Location
    Student Life
    Accomodation
    Internationality
    Value
    Career Prospects
    +reply1_date+
    +reply1_user_logo+
    +reply1_user+
    Official Reply
    +reply+
    Interested in studying at Lund University?
    This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy Policy for more details.
    Close