A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The way things are organized here is done professionally, orderly, peacefully. I haven’t been to any campus event where there was a commotion or major disruption. Most people generally act right and according to the norms.
View moreCatólica Lisbon School is a highly regarded university that’s been ranked as the best in Portugal by the Financial Times. The professors are incredibly passionate and willing to help students, which makes it a great learning environment. While the technology could be improved, the overall quality of the university is still top-notch.
View moreThe diversity of courses and disciplines offered at my college was truly impressive. There was something for everyone, whether they were interested in the arts, humanities, sciences, or anything in between. What’s more, the professors were incredibly knowledgeable and engaging, making the learning experience both informative and enjoyable. All in all, it was a fantastic place to broaden one’s horizons and discover new passions.
View moreAttending the Catholic University of Portugal was truly a life-changing experience. The professors at this university are not only knowledgeable and passionate about their subjects, but they also go above and beyond to support their students outside of school hours. From staying late to help with assignments to offering advice and guidance on personal matters, the professors at this university truly care about their students’ well-being. It’s not just about academic success here, it’s about fostering a supportive and nurturing environment for students to thrive in. Thank you, Catholic University of Portugal, for your amazing faculty and staff!
View moreI recently graduated from a Master Course in Communication and Advertising from this university, and I could say that the course is well structured, and it gives you a hint on many different subjects that can be of interest to you to pursue.
In addition, the subjects are well tailored and the structure of the semesters guide you through the graduation process easily.
On the other hand, I wish it could have been more inclined towards the job world. Apart from the career portal of the website, there could have been more interaction between study and work.
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