A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I enjoyed studying for the MA in Social Media Communications at DCU. There are a couple of reasons why I loved it so much. Firstly, I could choose if I want to study it full-time (one year) or part-time (2 years). This was one of the most important factors that I have chosen for the programme. Secondly, the choice of modules was so good and specifically selected, that I think they succeeded in including all the main assets of what is social media in general. Thirdly, the lecturers were so friendly and up-to-date with the social media realm and trends. Plus, they were so open-minded when it came to discussions and debates and they even gave us projects and essays with interesting topics. On the other hand, there is just one thing that I did not enjoy that much, or that I would change in the future, which is that there is no practical module for any of the subjects that we studied. Not even a practical project or a collaborative project with some PR or marketing agencies. I would have loved it during the programme or at the end of it, to have some discussions with some freelancers, companies or different brands which could have given us a chance to prove our work and skills and give us a chance for an internship or a Graduate Programme. Overall, I would recommend this Master Programme to anyone who is passionate about social media and communication and wants to specialise in this specific communication area, which is social media.
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