A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As someone who attended the Madrid campus of ESCP Business School for 8 months, followed by two months at the London campus, and a study trip to Silicon Valley for 10 days, I can attest to the school’s academic excellence, innovation, and internationalism.
My time at the Madrid campus was marked by a vibrant and dynamic learning environment that allowed me to fully immerse myself in my studies. The London campus, on the other hand, offered me access to a wealth of industry expertise, thanks to its status as a hub for business and finance in Europe.
The highlight of my ESCP experience was undoubtedly the study trip to Silicon Valley. I was thrilled to witness firsthand the workings of some of the world’s most innovative companies, and the exposure to the epicenter of tech innovation and entrepreneurship provided me with a unique perspective and a valuable set of skills that I know will serve me well in my career.
As a marketing and digital media student, I appreciated the school’s strong emphasis on innovation and technology in business. The marketing program is designed to provide students with the latest tools, techniques, and trends in the field, and the experiential learning approach means that I was able to gain practical experience while studying.
The school’s extensive alumni and industry partner network also provided me with numerous opportunities to connect with professionals in my field and gain valuable insights into the industry.
Overall, I highly recommend ESCP Business School to anyone who is interested in a career in business and marketing. Its international network, experiential learning approach, and focus on innovation and technology make it an excellent choice for students who want to stay ahead of the curve in a rapidly changing business landscape.
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