Hampton University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business Administration ...29 Nov, 2022
DavidUSMy Experience at Hampton UniversityMy experience at the Hampton was like no other in my life. When I first visited the campus, I fell in love with the campus and the landscape by the sea. When I arrived on campus, I was able to make lifelong connections and valuable relationships that not only improve my future but carry me into my future endeavors.
View moreProgramme: Business Administration and Communication StudiesDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Hampton, Virginia -
Business Administration ...28 Nov, 2022
StudentUSHonest ExperienceMy major is Communicative Sciences and Disorders. I did not start taking in depth classes until Spring semester of my first year. Hampton has a Career Fair every semester. Being that my major is very specific, I was surprised that there was one table specifically for CSD majors. The other booths were geared towards marketing majors/communication majors ( Scripps Howard major) Some days I feel the Scripps Howard majors have it better when it comes to internships and connections, but hey may be the same at any school. In general those types of majors get more play than lesser known majors. I enjoy my major very much, and am excited to go more in depth into my field. This upcoming semester I will be taking a physiology class and spring semester I have to take sign language as well as a foreign language. Somewhere in-between I will also take a statistics course, under Psychology.
View moreProgramme: Business Administration and Communication StudiesDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Hampton, Virginia
