The Open University Business School
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business Management ...19 Apr, 2023
StudentBusiness marketing (BA) The Open UniversityI would defiantly recommend The Open University to anyone considering university. The concept of distant learning is something that I was personally drawn to and the absolute flexibility of the courses. Usually I see University student struggling to juggle jobs and home life duties around their learning and sometimes it’s not always possible. With the Open University you can choose the amount of modules and credits that you’ll be able to complete from as little as 30 to 120 a year.
My course specifically, is something I’ve enjoyed. Being able to pick my modules really interested me as I’m able to focus on subjects I’m interested in. The tutors are amazing people who are only an email away to help with any struggles.
Tutor forums and live online seminars are a great way to communicate with students and teachers about your subject.
The Open University is something In which I will be pleased to recommend and I can’t wait to see what the next years of studying brings.
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: Online -
Business Management ...15 Nov, 2022 SirleyGBPerfect for part time study
I chose The Open University because I needed to be able to do distance study whilst also working. As a parent that was very important for me.
The OU is an institution that puts emphasis on the students. The tutors are very supportive and the way the modules are built up makes it easy to grasp even if you’re not studying in a classroom setting.Another attractive part of The OU is the fact that they offer free modules so you can see what the structure of studying is really like.
I recommend The OU for people who juggle other things in their life such as a job, children etc.
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: Online
