A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I have just finished my MSc International Marketing at University of Strathclyde. The outstanding module and educational system in the institution brought me many opportunities in the future. I deem that being a student of University of Strathclyde can pave me a way to widen my horizon of international marketing as well as responding to the marketing challenges posed by today’s global business environment.. Besides, the dynamic and inspirational environment of University of Strathclyde can enrich my mind and help me become a highly employable and creative graduate. My university also cares about mental health of students, especially during the exam diet. During my study at University of Strathclyde, I can enjoy my work life balance with positively affect my experience in the UK.
View moreAs a student of the Marketing & Psychology program at the University of Strathclyde, I can say that I had an incredibly positive experience. The university has a vibrant and supportive atmosphere, and I was able to form meaningful connections with both my classmates and instructors. The coursework was well-structured, and I appreciated the balance between theory and practical application. The program allowed me to dive deeper into both marketing and psychology and understand how they intersect, which was fascinating and eye-opening.
In addition to the academics, the university offers a range of extracurricular activities that I was able to participate in. This helped me to develop my leadership, teamwork, and communication skills, which will be invaluable in my future career. The university also has excellent facilities, including a well-stocked library and modern computer labs, which made studying and researching easier.
View moreThe University of Strathclyde is a welcoming university, with an extremely diverse set of students. This diversity allows for Strathclyde to be an extremely open and accepting place that welcomes everyone. The programmes are intensive, engaging and inclusive. Many students come from all around the world, exposing the students to new cultures and traditions. After working as an International Student Ambassador for the University of Dundee it is so amazing to see the diversity and cultures in and outside the classroom!
View moreThe most efficient part of our programme was group project on actual company that we had participated. We had real experience working with the company and built projects. However, our department didn’t organize any event that students can participate and know each other more or socialize etc. Most of the students finished the semesters didn’t even got to know each other. Also department staffs help towards students were quite unappreciative.
View moreThe University of Strathclyde is one of the top ranking schools in the United Kingdom especially the business courses. I have completed my MSc in Marketing from Strathclyde Business School. My course was extensive and very detailed especially with case studies updated with trending topics. The course was better than expected. The course was hybrid with a mix of online and offline lectures giving me an opportunity to experience campus life. The lectures were interactive sessions with discussions which helped us students be involved and learn better. The campus and classrooms are spacious accessible and comfortable equipped with tools to make in class and online learning easier. The most interesting aspect for me was the in person class for Consumer Behaviour as most of the sessions outlined interactive sessions to create similar scenarios with us getting to enact consumers and marketeers. That provided us practical knowledge on the subject and its principles. I will definitely recommend the University of Strathclyde to a friend and I have as well resulting in two friends coming to the University later on.
View moreStrathclyde university is one of the reputable university in Glasgow. Being a part of this university makes me feel proud as a student. Over the years, the marketing department has taught its students different aspects of marketing such as the 4P’s, digital marketing, consumer behaviour that shaped my perception about marketing. The University has provided with real life assignments which helped as a student to gain understanding about the topic and how the theory would be applied outside of university. From year 1 to year 3 , I am able to apply the concept of marketing in my day to day life and would love to share this knowledge with others as well.
View moreStarting university in September 2020 was obviously a very interesting time with both the student and university having to improvise to try and replicate the Uni experience online with there being no in person classes, I believe in the most part, this was done well considering the circumstances with the university offering as much as they possibly could in terms of help and support.
Now in my Third year and finally stepping foot into a classroom, I would argue that this has been the most challenging aspect of my University journey so far. Although I have enjoyed and been impressed by the quality of in person classes given by the Uni so far, I feel as if more support and understanding could have been given to students who for the first time we’re stepping foot on campus. Support such as campus tours and a general understanding of the anxiety and pressure that will come with in-person exams, especially as it will be the first time for many for a while, would have improved the transitional period of returning to campus.
Overall, I have been pleased with my time at Strathclyde so far however I feel they could have been more understanding and offered better communication in a time that was hard for all.
View moreAn engaging course with valuable and varied options for students. There are always helpful resources available online and lecturers are an email away. However, I do think two years of getting used to online studies and jumping right back into in-person without as much help getting in the right mindset for it will result in higher stress and lower overall grades for examinations no matter how much students study.
View moreStrathclyde University is overall a good option for many students looking to pursue a career in business and entrepreneurship, with their award-winning business school. The lecturers and tutors are very knowledgeable about, not only their course material but how their own life experience can help students make practical connections with the material. However, communication with the university staff overall can be difficult. Most subject departments will take up to 5 working days to answer queries, and the university’s student support and finance department take approximately 5 weeks to answer any queries.
View moreDuring the pandemic majority of my university experience was online and I was living at home so I really thought I hated my university and felt like I had missed out on the university experience as I didn’t live on campus and I barely even got to go into the building. However now that I’m in second year, my outlook towards my university has completely changed as I’m enjoying myself so much and have good group of peers around me and the course I’m partaking in is actually enjoyable
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