A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Embarking on the MSc in International Marketing at Glasgow Caledonian University has been one of the most rewarding decisions of my academic career. Situated in the heart of Glasgow, GCU stands as a beacon of innovation, inclusivity, and internationalism, offering an environment where students from all over the world can thrive.
Academic Excellence: The programme is meticulously designed to blend theoretical knowledge with practical application, preparing students for the challenges of the global market. The curriculum covers a wide range of topics, from digital marketing strategies to consumer behaviour and market research, ensuring a comprehensive understanding of international marketing. The faculty, comprising experienced professionals and academicians, bring a wealth of knowledge and insights, enriching the learning experience with real-world case studies and research.
Campus and Facilities: GCU’s campus is a vibrant, modern space equipped with the latest technologies and resources. The university library is particularly impressive, offering an extensive collection of academic texts and digital resources that have been invaluable for my studies and research. Additionally, the campus boasts excellent facilities for leisure and learning, including state-of-the-art computer labs, study spaces, and social areas that encourage collaboration and innovation.
Student Life: The university’s location in Glasgow, a city known for its culture, history, and dynamism, adds an extra layer of excitement to the student experience. GCU fosters a strong sense of community among its students, with numerous clubs, societies, and events that cater to a wide array of interests and backgrounds. This vibrant student life has made it easy to build networks, find friends, and engage with the city beyond the campus.
International Exposure: A standout feature of the MSc in International Marketing is the emphasis on global perspectives. The programme attracts students from around the globe, creating a multicultural learning environment that mirrors the diversity of the international business world. Opportunities for study abroad and international internships further enhance this global outlook, allowing students to gain firsthand experience of marketing practices in different cultural contexts.
Career Support: GCU’s career services have played a pivotal role in shaping my professional path. The university offers tailored workshops, career counselling, and networking events specifically designed for postgraduate students. These services have not only helped refine my professional skills but also provided valuable connections with industry leaders and alumni, opening doors to potential career opportunities in the field of international marketing.
Conclusion: My time at Glasgow Caledonian University, pursuing an MSc in International Marketing, has been transformative. The programme has equipped me with the skills, knowledge, and confidence to navigate the complexities of the global market. Coupled with the university’s commitment to sustainability and social responsibility, my educational journey at GCU has not only prepared me for a successful career but also instilled a deep sense of ethical business practice. I wholeheartedly recommend GCU to anyone looking to make a mark in the world of international marketing.
View moreAs a student in my third year on the course I enjoy how helpful the teachers are and how much support is offered to you within your modules. All my teachers always answer your emails offer in-person support during classes and even find time to meet with you if you need additional support. Everyone on the course is helpful and nice as we are all in the same boat and help each other get through it. Campus is big with lots of space to study or sit with friends between classes and food is available to buy at different locations.
View moreI like the university a lot as the staff are great. A really forward thinking modern university that is not stuck in the stone ages. The staff are great and always willing to help, they always want best for their students and are willing to go the extra mile. We are always updated with opportunities outwith the university to better ourselves. The learning is great as we learn a lot of practical skills which are really helpful for the future not all just theory.
View moreUniversity is good in terms of education providing to international student with diverse cultural environment which helps students to understand different cultures. Moreover, i like about this university is they are helpful in terms of education support to international students and they have a experienced staff.
View moreGreat university. I really enjoy the modules and feel supported. It has been different online to on-campus but I much prefer this and feel it has transitioned well for both online learning and online exams.
View moreThe programme was factual and interesting which was helped by good lectures and studying facilities on campus. Location as well was a big positive as it’s in the heart of Glasgow City centre making it easily accessible for many students just being minutes away from bus and train stations
View moreGCU put together a robust program for MSc International Tourism & Events Management balancing theory and practice.
All lecturers and staff were very helpful and insightful.
I particularly enjoyed meeting like-minded students from all walks of life.
View moreThe university is great, the environment is very fun and uni life is exciting. The uni gives a lot of opportunities both in terms of learning, career progression but also socialising.
Great programme, very competent lecturer who gives a lot of practical insight from the industry. The perfect programme for people who want to Kickstart their digital marketing career or who want to get knowledge to start a PhD after graduating.
View moreThe university has a very good location. Is in the middle of the city center. Student accommodations are also very closed. The environment is very good, there are many international people. I really enjoyed the university events.
The teachers were also very helpful. I liked the way they taught us, we had presentations every week and I developed many skills thanks to this.
International Fashion Branding is a great programme with lots of interesting opportunities, qualified staff, good facilities, fine campus with canteen library and student bar, lots societies to choose from, including fashion society and surf club
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