Universidad de Salamanca
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Business Administration ...9 months agoDiegoCLStudy experience.
My experience studying at the University of Salamanca undoubtedly marked my life, professionally and personally.
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The city vibrates and lives around the university, and the university lives for the city. If you go to Salamanca, the concert at the University of Salamanca is an obligatory stop. Its prestige and importance in Europe and the world make my experience at the university even more important.
Its great variety of students, and people who come to study from different parts of the world make this experience even more enriching.
I rescue the professionalism of its professionals who teach classes, and the good cooperation and responsibility of its teachers.
As I went to study a master’s degree in business management, the teaching was more entirely practical than theoretical, so it helped me get a little out of theory and be able to complement my university studies now from the practical field.
I would like that in IME they could reconsider the evaluation and requirement method, since it is a bit light and not so demanding. Overall, it has been one of the best experiences of my life, studying and
Living in SalamancaProgramme: Business Administration and Communication StudiesDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Salamanca
