A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The Master’s program in E-commerce and company management at the University of Economics and Innovation in Lublin exceeded my expectations. I wholeheartedly recommend it to prospective students seeking a rigorous and enriching educational journey. Whether you’re passionate about management, eager to explore e-commerce, or simply seeking a transformative academic experience, this program has it all.
The university’s commitment to practical experience was commendable. The school buddy programs and the vibrant festival of cultures fostered a sense of community and cultural exchange among students. The compulsory job placement service ensured that every student gained real-world exposure. Internships, traineeships, and ERASMUS exchanges were seamlessly integrated into the curriculum. As a result, we emerged well-prepared for our post-graduation careers. What truly set this program apart was the emphasis on critical thinking. We weren’t just passive learners; we engaged in stimulating discussions and even analyzed business-related movies to deepen our understanding. The involvement of practitioners and simulation training further enriched our learning experience.
And finally, the curriculum covered a diverse range of subjects, including management competencies, economic law, data analysis, and ethics management. While there were no electives, the specialization in E-commerce and company management provided a focused and relevant learning path. As someone with clear career goals, I appreciated the alignment of the curriculum with my expectations.