University of Economics in Katowice - UEKat
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Business Management ...20 Nov, 2021
StudentProgram OutlineIn general, I am extremely satisfied with the experience and knowledge I acquired during my study course in UE Katowice. The students are very helpful and also the institution provides quality education. What I mostly remember and forever be grateful for is the time most of my classmates tried to know more about my country and also me on a personal level. The IB program in which I enrolled (International Business) was well structured, and it aligns well with anyone who wants to seek a career in a business field. During my studies period, I had many opportunities to travel to many fully sponsored conferences outside Poland which relate to the course and also most importantly the chance of networking with other people across the globe. UE Katowice program is accredited so meaning the diploma is well recognized internationally not just in Poland. I highly recommend UE Katowice due to the quality of the Education and the affordability of the study courses compared to other institutions in Poland. I assure you that anyone who enrols in the UE Katowice future is in good hands.
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2021Delivery Type: On CampusCampus: Katowice
