A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I would like to start this review off by saluting all who passed Computer Applications on their first try. The course was a force to be reckoned with. I know people who had to do about three resits (I am people). I feel as though I am exaggerating a bit but, let’s be honest. If you were a Marketing major, you couldn’t run away from it. I felt as though I knew what I was doing the majority of the time, only to be struck down when it came to “applying” it. But I persevered and came out on to. It is said that “the third time is the charm,” well it was quite charming indeed. Will come back here and let you guys know how Systems Analysis went. Godspeed to those out there who will be doing this dreadful yet useful course.
View moreThe University of the West Indies, Cavehill ranked at position 21 in the 2022 Latin America University Rankings, is an outstanding institution, with brilliant minds all around, professors are thorough and patient which make the learning process that much easier. There is no shortage of activities, sporting or otherwise, there’s no lack of entertainment.
View moreUWI, Mona is a wonderful institution but some things can be improve so that students can have a better experience. The administration, for example, is very hard to reach via phone so people always have to go to its office to get issues sorted out which may be tedious.
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