University of Port Harcourt - Uniport
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Business Management ...01 Dec, 2022
HenryNGEnvironmentI love that the school environment is very clean, conducive and safe, giving everyone a healthy environment to focus on their studies. There are also some nice and friendly people around that you can interact with and make acquaintances with.
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Port Harcourt -
Business Management ...28 Nov, 2022 JuristNGBest University
The University of Port Harcourt is a premier and well known tertiary institution in Nigeria. It has been rated as one of the best in the country. It is mainly focused on teaching and research. The institution has a very good team of teachers and researchers, more than a thousand of them, and it has some of the most advanced technology to make learning fun and meaningful. It has many recreational facilities for the students, a gymnasium. A very good team of committed and hardworking staff
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Port Harcourt -
Business Management ...21 Nov, 2022 HenryNGStudy Groups
Being a student in the university of port harcourt has been a peculiar and amazing experience, I have been able to meet people from all around the country and exchange opinions which has made me grow and change the way I reason certain issues. But in as much as i like it I also have dislike in the areas of students study groups, in my opinion there should be facilities that enable people to confidently form study groups to learn faster but there is not, I really hope this issue is fixed as soon a possible
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Port Harcourt
