A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As a student at the National School of Commerce and Management (ENCG) in Fes, I have gained valuable insights into the university. Overall, I believe that ENCG Fes is a great institution that offers quality education, excellent facilities, and numerous opportunities for personal and professional growth. However, there are also a few areas for improvement that could make the university even better.
One of the things that I like about ENCG Fes is its strong focus on academic excellence. The university has a team of highly qualified professors who are passionate about teaching and provide their students with a deep understanding of their respective fields. The curriculum is well-structured and covers a wide range of topics, which helps students develop a comprehensive understanding of their majors.
Another thing that I appreciate about ENCG Fes is the quality of its facilities. The university has a modern campus with state-of-the-art classrooms, well-equipped laboratories, and a well-stocked library. The campus also includes sports facilities, a cafeteria, and a student center, which offer a range of activities and services for students to enjoy.
Despite these positives, there are also a few things that I dislike about ENCG Fes. For example, the university could benefit from more practical training and experiential learning opportunities. While the curriculum is well-structured and covers a wide range of topics, there is room for improvement in terms of hands-on learning experiences.
Additionally, the university could benefit from more diversity and inclusivity initiatives. ENCG Fes is relatively homogenous in terms of its student body and faculty, which can limit students’ exposure to different perspectives and cultures. By promoting diversity and inclusivity, the university could create a more welcoming and supportive environment for all students.
Overall, I would recommend ENCG Fes to anyone looking for a quality education and a supportive community. While there are some areas for improvement, the university has many strengths and is well-positioned to help students succeed. If you’re considering attending ENCG Fes, I encourage you to visit the campus, talk to current students, and explore the opportunities available.
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