Aix-Marseille Université - AMU
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Erasmus5 months ago
ClaudiaESAMU (ALLSH, campus Aix) reviewFrom my point of view, AMU offers a wide variety of proposals to students to better understand the university and its values. As an Erasmus student, I have been able to get to know the cities of Aix or Marseille and other nearby cities better, since the university does special activities for international students.
Furthermore, what I liked about the AMU is its great extension since the activities are offered to all its campuses located in the Aix and Marseille area.
The quality of the teaching staff is excellent and close. The wide variety of schedules they offer to create your own schedule is of great help to combine study life and social life, creating an excellent university experience.
As a student at ALLSH AMU, my favorite part has been the large, modern campus; along with its modern and cozy library, which invites you to make the university experience a memory for a lifetime. The city of Aix, where I have been living this year, has accompanied the campus, creating unforgettable experiences that I will keep as the best memories of my youth. In addition, the fact of having a large number of CROUS residences and dining halls for students makes the stay more economical.
Without a doubt I recommend any student to study at this university since it is there where you will create memories that will accompany you forever, not only in your professional life, but also in your personal life.
View moreProgramme: ErasmusDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Marseille
