A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
ESSCA School of Management is known for its international approach and diverse programs. In my opinion, many students appreciate its emphasis on experiential learning and the opportunities for international exposure through exchange programs and internships. However, some may find the workload demanding and challenging but that’s the way it operates. Whether I recommend it would depend on your specific academic and career goals, as well as your preferences for learning style and environment.
Likes/ Dislikes:
*Essca provides enormous opportunities to improve and enhance your skill.
*Diversified culture
*Provides webinars and seminars across all the campuses.
*Workload Management could be seen as an disadvantage. As sometimes, you may find it very challenging.
View moreI am a student who has just joined ESSCA, the overall experience of admission was carried out in a well organised manner and I also made a visit to the university where I was fascinated to see the way classes were conducted.It was more of seminars where students were encouraged to get involved and make efforts rather than professors stepping in. But I was a bit disappointed to know there was no Play ground or place to relax and there wasn’t a good cafeteria either.
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