A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
ZUST is one of the more aesthetically pleasing university campuses in Hangzhou. Hangzhou, as a city, is known for its trees and greenery and ZUST proves exactly that. The campus comprises three main parts, namely the North section, the Central section, and the South section. Each part has its unique features that add to the overall beauty of the campus. The North section houses most of the academic buildings, including lecture halls and research centers. The architecture style is modern and incorporates traditional Chinese elements like courtyards and gardens.
The Central section is where the administrative buildings are located, and it is also home to the university’s library. The library building is one of the iconic structures on campus, featuring a unique design that blends with the surrounding landscape.
The South section is where the students’ dormitory buildings are located, and it features an artificial lake that adds to the visual appeal of the area. The lake is surrounded by willow trees, and there are numerous benches and walking paths for students to enjoy.
One of the highlights of the campus is the Zijingang Campus Ecological Park, which is located adjacent to the university. The park is a vast natural reserve, spread over an area of 7.8 square kilometers, and features hills, valleys, forests, and streams. The park provides students with plenty of opportunities for outdoor activities, such as hiking and cycling, and is an excellent place to escape the bustle of the city and immerse oneself in nature.
Overall, Zhejiang University of Science and Technology is an excellent choice for students looking for a beautiful campus that combines modern architecture with natural beauty. The university’s location in Hangzhou adds to the scenic appeal, with the city being known for its beautiful scenery, including the iconic West Lake.
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