British Columbia Institute of Technology | Latest Reviews | Student Reviews & University Rankings EDUopinions

British Columbia Institute of Technology - BCIT
speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

Sorry, no matches found. Try with another keyword
  • Digital Marketing ...
    and Analytics
    avatar
    Digital Marketing Strategies

    Their courses are very extensive and fast paced, very hands on and you learn enough to help you on your feet once finished the program. They have quite a bit of online or in class courses so you are able to make that option freely, and they have a great accessibility service

    View more
    Programme: Digital Marketing and Analytics
    Degree: Short Course
    Graduation: 2025
    Delivery Type: Online
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Advertising and ...
    Marketing
    avatar
    Bcit Review

    This university is great, very focused on studies. Some of the teachers are better than others but overall they’re very helpful. The facilities are good especially coming from a french school. I personally study business management.

    View more
    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Vancouver
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing Management
    avatar
    BCIT Has Unmatched Hands-On Experience

    I like that this university really takes the time to get to know each student personally. Class sizes are small to ensure the best learning possible! Hands-on experience in almost every class, learning tangible skills that will translate into the workplace.

    View more
    Programme: Marketing Management
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Vancouver
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing Management
    Natcha
    Financial resources

    When I was struggling to buy the textbooks I couldn’t afford, My instructor referred me to Early Assists at student life BCIT to help me with money and living conditions. I was offered a dorm on campus because I commute from Mission to school every day. BCIT allows students in every way, including mental health, financial assistance, and free peer tutoring. I felt supported, and they have developed me mentally and financially

    View more
    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Vancouver
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing Management
    avatar
    Practical, applied education

    BCIT has been the best educational experience I’ve had. The instructors are engaging, interesting, and helpful; the program structure provides hands-on learning experiences. I feel that I will be 100% industry ready from my diploma program.

    View more
    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Vancouver
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • +programme_dots+
    +programme_dots_hide+
    +comment_date1+
    +comment_user_logo+
    +comment_user+
    +title+
    +comment+View more
    Programme: +program_name+
    Degree: +degree+
    Graduation: +graduation_year+
    Delivery Type: +delivery+
    Campus: +campus+
    +all_ratings+
  • Overall
    Facilities
    Professors
    Location
    Student Life
    Accomodation
    Internationality
    Value
    Career Prospects
    +reply1_date+
    +reply1_user_logo+
    +reply1_user+
    Official Reply
    +reply+
    This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy Policy for more details.
    Close