A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
This university is great, very focused on studies. Some of the teachers are better than others but overall they’re very helpful. The facilities are good especially coming from a french school. I personally study business management.
View moreI like that this university really takes the time to get to know each student personally. Class sizes are small to ensure the best learning possible! Hands-on experience in almost every class, learning tangible skills that will translate into the workplace.
View moreWhen I was struggling to buy the textbooks I couldn’t afford, My instructor referred me to Early Assists at student life BCIT to help me with money and living conditions. I was offered a dorm on campus because I commute from Mission to school every day. BCIT allows students in every way, including mental health, financial assistance, and free peer tutoring. I felt supported, and they have developed me mentally and financially
View moreBCIT has been the best educational experience I’ve had. The instructors are engaging, interesting, and helpful; the program structure provides hands-on learning experiences. I feel that I will be 100% industry ready from my diploma program.
View more