A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I studied in Acsenda School of Management a bachelor on marketing management for 3.5 years, and I believe that the school is keen on constantly improving!
During my time in this school I had so many ups and downs, but overall it was a great experience and I would recommend this school to anyone! The facilities are conveniently located on the Downtown, Vancouver. There is always someone to help at the reception, even if they are busy. The staff is very friendly and easy to talk to, which makes the school easy to communicate.
The teachers show interest and create highly engaging content for their classes. In my opinion, I liked that the classes were small because that made the course more personalized for every student. The teachers were eager to create relations with their students, and help them to learn as much as they can. They do not discriminate, on the contrary, they are all very inclusive and friendly community.
The course schedule is also very convenient for its students because I believe it allows them to work and engage with their fields. You can choose your own schedule based on your courses, and for me it always worked great! It allowed me to have a great balance between my job, school and personal life.
In a nutshell, I would say that this school really encourage it’s students to grow and develop as professionals. I 100% recommend to study here.