A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Seneca College provides lots of professional support such as a career center, co-op program, well-trained professors, and faculties help international students, also it holds lots of activities outside of your courses like student parties, karaoke night, thanksgiving lunch, black history month, and student federation. Students have both academic and entertaining events every week. Moreover, Seneca College is such a diverse community amount Canada, peers and professors are from all around the world and students can learn and reach any culture easily. Seneca College’s campus in Markham is beautiful and big, it has everything students need to study, hang with classmates, and relax; even though the campus in York is a bit smaller, students still have access to enter York University freely. As Seneca College’s slogan “Challenge accepted”, Seneca College is a wonderful place for everyone to chase dreams, education, and careers.
View moreAs a Creative Advertising major at Seneca College, I’ve had an exceptional educational experience. This program has proven its worth in today’s dynamic marketing landscape. The professors are not only knowledgeable but also consistently up-to-date with the latest industry trends and teaching methods. Their expertise ensures that I’m well-prepared to tackle the ever-evolving world of advertising. Seneca College has been an invaluable stepping stone towards a promising career in creative advertising.
View moreSeneca College offers flexible learning styles for their students, allowing us to choose the best learning style. The Business Marketing program touches on all aspects of marketing important for a entry level position. They offer a number of important resources to ensure your success within their organization.
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