A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Niagara college is a small and welcoming school that is dedicated to helping students achieve their goals and making sure everyone is welcomed into the school environment. They attract a large international student base and will always make sure each student is treated equally. I have enjoyed my time at Niagara college thanks to the help of some great professors that make learning fun and impactful. Some critiques I may add is I find it a bit hard to enjoy my student life as a Niagara college student as I find there is not much after school activities and events you would typically find at other schools. There is also a common theme of regurgitation I have found throughout my first few years of my program where I find I am often hearing the same things over and over again no matter what class I am in. Ultimately I would recommend Niagara college for anyone looking to follow the college route but if looking for a tougher and more worth your while challenge it is better to go down the road to brock university.
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