A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As a recent Bachelor of Commerce graduate from the University of Calgary I am thrilled to have attended the Haskayne School of Business. Throughout my time there, I found both professors and teaching assistants readily available to provide assistance on assignments, projects or offer general advice. Additionally, the availability of academic advisors was great in helping students like myself plan and ensure they stay on the right educational path.
The Haskayne program also helped push students out of their comfort zone by emphasizing on group projects, presentations and offering highly interactive classes. (I recommend OBHR 493 – Business Negotiations).
I found the the University of Calgary handled the online shift due to Covid very well, however I feel they are still slightly over using the online aspect and not currently using the campus to its full potential.
Overall I would recommend this university for its exceptional education, great social atmosphere, and diverse offerings. There is also the added benefit of the transit system coming directly to campus allowing for easy access to downtown and opportunity to explore the city for all those students without a vehicle.
I’m currently a third-year international student at the University of Calgary, pursuing a degree in general business and commerce with a concentration in marketing. The decision to move to a completely new country for the first time initially brought about some concerns, but my experience in Calgary has proven to be exceptionally positive. The city itself has a welcoming and comforting atmosphere, making it easy to adapt and call it home. As for the university, the campus is beautiful, extremely diverse, and full of friendly students and helpful staff aiming for our success. I personally appreciate the supportive network that the university as a whole has fostered, creating an environment that encourages growth and achievement.
View moreIn pursuing my dual degree of a BA in Psychology and Communications, I found that the University of Calgary was proficient, but not excellent, in its level of education and quality of student life. This is because the Arts programs do not receive as much funding as Engineering/Business programs, and so many of our classes were held in the middle of construction, and some of the professors were not the best either. As someone pursuing a degree in the Arts, I felt that I was never a priority to the university in terms of inclusion, however, each class was fun depending on the professor. There are also not many student initiatives/outreaches which I found to be the main thing that turned me off about the university. It was not very inviting and difficult to make friends as it seemed like everyone already had their own clique. However, the students were very nice. I would say that overall, the institution itself is not top quality (eg, the main place to eat at MacEwan Hall does not have great food or options or prices), but the people are what make it higher quality.
View moreAs a Bachelor of Commerce graduate from University of Calgary, this experience has changed my life. What I liked about school was that the program entailed lots of group work where you learn how to collaborate in teams and be able to build communication skills. This also requires public speaking skills since there are multiple presentations you need to accomplish throughout the course. I believe this is the essential skills you should be building through undergraduate, where this is the essential skills you would need when entered for corporate jobs in the future. Aside from that, if you look into it, there is lots of networking opportunities in school where you are able to build connections with the corporations. The buildings are also aesthetic, especially the new business building called Mathison Hall. It has both collaboration rooms, open study space, and couches where you can also relax. With everything I mentioned above, it is such a worth experience since University of Calgary offers affordable tuition compared to different provinces or even different countries.
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