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Robert Gordon University - RGU

speciality: Marketing

4.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Digital Marketing
    avatar
    Lecturers

    I like the fact that the lecturers are always ready to assist. The education system is built such that you won’t feel alone except you want to be alone. There are also lots of resources that aids learning and development

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Aberdeen
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  • Business and ...
    Marketing
    avatar
    My experience at Robert Gordon University

    In my opinion, Robert Gordon University is a great institution with dedicated and respectful teachers. The university’s academic programmes are interesting and are supported by industry experts, which ensures that students receive the most current knowledge and skills. I am impressed with the diversity and professionalism that the university offers, which creates a supportive and inclusive environment for students from all backgrounds.

    One aspect that I think could be improved upon is the limited number of student societies available on campus. However, this is a minor concern compared to the quality of education that Robert Gordon University provides.

    One of the highlights of your experience at the university was the opportunity to work with clients on a real-world project. This is an excellent way to apply the theoretical knowledge learned in the classroom and gain practical experience that is highly valued by employers. I believe this type of hands-on experience is crucial for students to succeed in their future careers.

    Overall, I highly recommend Robert Gordon University to anyone looking for a quality education that is backed by industry experts, taught by professional and respectful teachers, and provides opportunities for practical, real-world experience.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Aberdeen
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  • Digital Marketing
    Ben
    Taking on board feedback and evaluating progress

    One thing I can say for RGU is that they are constantly asking for feedback from students on the institutions performance. This includes academic styles, activities, access to learning equipment and applications and life in general at RGU.
    One of the points of concern is just the way that some modules are delivered (could be clearer) and sometimes there are long waits between lectures and tutorials.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Aberdeen
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  • international tourism ...
    and events management
    Kaykay
    Practical and interesting

    The staff are very patient and friendly. I love all my lecturers and I hope to do something big with them all in the future. The university is very international and diverse and supportive of every student and ensures the course is understood. Great value in the learning experience.

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    Programme: international tourism and events management
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Aberdeen
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  • Digital Marketing
    avatar
    Support was great

    It was a fantastic program. I have learned a lot from all the well knowledgeable professors and teachers. They were always ready to hear me out and make corrections to my work. They provided guidance on careers as well.

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Aberdeen
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    Internationality
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  • Digital Marketing
    avatar
    Digital marketing with a difference

    Very hands on program,very interactive lectures and the lecturers are very knowledgeable, accessible and helpful.

    This course gives the student the opportunity to work with live clients,the course was as expected,will definitely recommend it to others

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Aberdeen
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  • international tourism ...
    and events management
    Otobong
    General Academic review

    My experience as Robert Gordon was quite stress free and insightful.I received lots of coaching and mentorship from Lecturers and senior colleagues ,all the materials I needed to make a headway were available to me ,my lecturers were very friendly and open to any form of guidance and academic assistance needed at any point in time.I am really grateful for my choice of school and all the support I received from Robert Gordon.

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    Programme: international tourism and events management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Aberdeen
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  • Digital Marketing
    Overi
    Best Supportive University

    One of the reasons i came to RGU was because of their responsiveness and the massive support i received during my application process, which did not stop even when i came to the UK. RGU has a platform for inclusiveness and supports students from around the world and from different background. Classes were both online and physical and we have access to our lecturer, we can contact them for help with references and general support with school activities that are seemingly looking difficult.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Aberdeen
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