A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I started my journey with Inholland international creative business in September 2022. What sets this program apart from traditional university business majors is that we don’t have exams. Instead we have projects that need to be completed, each semester we get different assignments based on the module of study, some of them are individual and some are in groups. The project-based approach to learning can be a refreshing change from traditional exams, especially for people that never liked exams. Located in close proximity to the city center and train station, the uni is easily accessible. The building itself is relatively new but not really big. The course material is engaging and not overly challenging, especially for those interested in the creative industry. The studies give you some free time to explore other interests or for a part-time job. Teachers are nice and helpful, you can always ask them any questions. I recommend asking a lot, it always helps! For first-year students, the university offers accommodation support, since it’s not easy to find one especially in the netherlands. The university organizes some additional events or activities that everybody can take part in. Some of the ones I remember are: theater classes, classouting, painting cups, making tie-dye tote bags and Christmasmarket. Also for first years at the beginning of the uni year we have an intro week to meet people from your year and get to know them in a chill atmosphere (beach day/ boat trip). The only flaw so far is a slight inaccuracy in the program. Due to changes in the curriculum, some teachers’ answers may differ in terms of assignments. However, a good solution for this is to direct questions related to assignments to the teacher who is grading them. Overall my experience so far is pretty good and I can recommend it to anyone interested in the same major.
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