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Geneva Business School

speciality: Marketing

3.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

2 Student Reviews

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  • Digital Marketing
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    Project-based learning

    The campus in Barcelona is very well-designed and modern, with great classrooms and facilities. I love the fact that it is right in the center of Barcelona (in Plaza Catalunya)!
    As a GBS master student, the learning journey has been challenging but most of the time, enjoyable and fulfilling. The school offers us a real practical, innovative project-based learning experience! All the professors are professionals who are actively working in the field that they are teaching, so what we learned is not just about theoretical knowledge but also real market insights from those industry experts.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Digital Marketing
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    work hard nobody is going to give you anything for free in this life

    Very good and very well organized, especially in these times of the coronavirus. Teachers handled it very well and everything has been a success. I liked the teaching techniques of my new teachers and a good way of fluent explaining.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2021
    Campus: Barcelona
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