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Harbour.Space University

speciality: Marketing

3.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Business with ...
    Digital Marketing Management
    avatar
    Nice place to meet new people

    Even though I felt the program was unstructured and doesn’t feels like a Master this was a great opportunity to meet people all over the world and become part of a multicultural family.

    Harbour.Space it’s better for their independent courses than for their masters.

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    Programme: Business with Digital Marketing Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Digital Marketing
    avatar
    Master's in Digital Marketing

    I recently completed a Master’s in Digital Marketing program at Harbour.Space University, and I can confidently say that it was a life-changing experience. The program was led by exceptional experts in the field who were not only knowledgeable but also actively working with the topics they were teaching.

    One of the most valuable aspects of the program was the opportunity to apply the skills and learning in practical projects. This allowed me to gain hands-on experience and see how the concepts I learned could be applied in real-world scenarios. I also had the chance to collaborate with talented people from all over the world, which was an incredible experience.

    The connections I made at Harbour.Space were invaluable. Through these connections, I was able to secure a job immediately after graduation. I’m grateful for the opportunities and experiences I gained during my time at Harbour.Space, and I would highly recommend this program to anyone looking to advance their skills and knowledge in digital marketing.

    Overall, I cannot speak highly enough of Harbour.Space University. The program exceeded my expectations and provided me with a strong foundation of knowledge and practical skills that I continue to use in my professional life.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Digital Marketing
    avatar
    Best Digital Marketing Education in Europe

    I am absolutely sure there is no better digital marketing education in Europe. I already had solid marketing experience and a deep understanding of digital marketing before HARBOUR.SPACE, however, what I gained here is priceless. You learn and gather experience from the best digital marketing practitioners in the world. It’s simply impossible to obtain this knowledge on the web.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Barcelona
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  • Digital Marketing
    avatar
    Master Degree in Digital Marketing

    As a graduate of Harbour.Space University who had the privilege to study at the Bangkok campus, I can confidently say that the experience was truly unforgettable. I didn’t have much of expectations before but I was completely blown away. The University’s commitment to providing a unique and immersive learning environment was evident from day one, with a focus on not only academic excellence but also cultural exposure.

    As someone who transitioned from 5 years of traditional education to Harbour.Space University, I can confidently say that this shift was a game-changer for me. The University’s emphasis on practical learning was a refreshing change from the theoretical approach of traditional education systems.

    At Harbour.Space, I was given the opportunity to apply what I learned in a real-world setting, which not only helped me gain valuable experience but also made the learning process more engaging and exciting. I was given the freedom to experiment and explore different ideas, which helped me develop a deeper understanding of the subject matter.
    Throughout my time at Harbour.Space, I had the opportunity to work on 8 entrepreneurial projects (Startups) in addition to group projects with classmates from various countries, which allowed me to gain a deeper understanding of different cultures and perspectives. Prior to this experience, I never believed I had the capacity to start a business or even contemplate doing so. However, my mindset has undergone a positive shift, and I now have more confidence in myself and my abilities

    Overall, I am very grateful for the network I built at Harbour.Space, not only in terms of professional opportunities and mentor I’ve gained but also in terms of personal friendships.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Bangkok
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  • Digital Marketing
    avatar
    New opportunities came after graduating from HS!

    One year of studying for a Master’s degree at HS has improved my life! I was stuck with my career and didn’t know how to move forward. HS has helped me secure jobs and advanced my skills to another level. So grateful for the professors who are industry experts and my friends from all over the world.

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Bangkok
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  • Business with ...
    Digital Marketing Management
    Nina
    fun in the sun instead of educational elite

    I graduated from Digital Marketing with a Summa Cum Laude MBA. It was a walk in the park, to be honest. Even high school was more intense.

    I initially decided to go there as it seemed to be an intellectual elite, providing hands-on, innovative education. I cannot confirm what I experienced either.

    It was my third degree – I studied at 2 “real” universities and got to know 2 additional ones in Europe and Asia during exchange semesters. Also, I have been teaching as a university lecturer for many years. This means I can definitely evaluate the quality – or the lack thereof.

    Several tutors didn’t have any teaching experience and hence lacked the ability to teach, not to speak of creativity in teaching at all. There is so much you can do to create an impactful vibe in a classroom – yet, it was mostly the presentation of slides and delegation of tasks/working on group projects.

    Also, most of the lecturers were agency owners – which does not necessarily qualify them to teach or to be “elite”. Several tried to get business out of my professional network (having worked for global players for many years, they saw a lot of opportunity…).

    there was no coherent curriculum (my Intro to digital marketing was my last module, I still wonder how this makes sense…), no specified teaching standard no quality management that would ensure the content taught has real-life relevance and is applicable.

    I could go on, but I’d say, people, should judge for themselves.

    I would strongly recommend anyone who is interested in:
    1) do thorough research
    2) contact graduates and ask if they have some minutes for a personal call
    3) ensure that the recommendations were not given/written by staff or students who worked for Harbour Space at some point or still do
    4) check on e.g. LinkedIn how the career development of graduates went (in which companies/positions they ended up)
    5) make sure they have the accreditation you will need for your future (academic) career – at the time I was there, they weren’t even accredited.

    There were some modules I found interesting and enjoyed, yet, had zero relevance for my career.

    View more
    Programme: Business with Digital Marketing Management
    Degree: Master's
    Graduation: 2018
    Delivery Type: On Campus
    Campus: Barcelona
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