ESADE Business School
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business Management ...11 Dec, 2021
StudentESADE a good universityI am a first year BBA student at ESADE in Sant Cugat. Academically speaking the course is exactly what I expected and I am very satisfied with my professors. Furthermore, one of the best aspects of being at ESADE is all the associations you can be part of which allow you to expand on your area of interests and even to gain insight into the business world. As well, Barcelona is a great city to live in with good weather, great food and a vibrant atmosphere..
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Barcelona11 Apr, 2022
Allison07 May, 2022Lorenzo11 May, 2022Mat -
Business Management ...25 Apr, 2020 StudentAmazing experience!
The professors are qualified, passionate, and dive deeply into the topics while always making class engaging. Hands-on experience with companies to solve real issues – offering a great opportunity to apply the learnings and gain more relevant experience. The study tours and minor class trips are also adding value to the course, along with many career and social events, which help create a good environment. Would highly recommend!
View moreProgramme: Business Management and MarketingDegree: Master'sGraduation: 2020Campus: Barcelona
