University of Cape Town - UCT
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Business and ...03 Dec, 2022
ThuliZABest Short CoursesI recently complete the UCT marketing short online course in partnership with Getsmarter. I had a fantastic experience. I would recommend this to anyone. It take Up to 3 month to complete the course. There is a variety to chose from. It is great to help you advance in your career but it will not take years to complete. Great way to equip yourself in different areas and definitely worth the money you spent. Great tutors as well
View moreProgramme: Business and MarketingDegree: Short CourseGraduation: 2021Delivery Type: Online -
Business Management ...03 Dec, 2022
StudentZAPoor serviceI did a short course through Getsmarter at UCT. When I received my certificate they spelt my surname wrong. So when you do complete a course make sure they spell your name right. Still waiting for them to get back to me. Once you are done with them they wipe their hands clean and move on. Frustrated and sad.
View moreProgramme: Business Management with LawDegree: Short CourseGraduation: 2023Delivery Type: Online -
Business Management ...19 May, 2022 UnathiEducational Standard
The University of Cape Town is one of the best Universities in South Africa. It has excellent student facilities with smart boards large just to accommodate every student in the room and to make sure no student is left our. The sites for practical work are such an attractive site that make you want to work every day. The student welcoming occasions offer out free drinks to student and food. Orientation week is so inspiring, with final year students praising the institution and the professors of a milenium. The University of Cape down has over 5 campuses in Cape Town and every environment is set to welcome a student according to their career.
View moreProgramme: Business Management with LawDegree: Bachelor'sGraduation: 2022Delivery Type: BlendedCampus: Cape Town
