A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I hope not being biased when evaluating my uni, first of all, I would like to talk about the registration process which was very smooth and convenient, and the uni’s staff are very polite and responsive, you might find it a bit weird starting a review with such trivial introduction but since am a transfer student from Syria’s unis, that was a big deal for me because the Syrian unis are disastrously bad when it comes to organizational processes.
The second thing I would like to talk about is the quality of education and the variety of offered courses.
After the first couple of classes, I knew this uni was very good, the way classes were presented was exceptional. You are encouraged to ask questions as you go along. But the best part was not only your questions answered but explanations and examples were given about why and how. The overall experience was great.
It was a good experience that raised my self-confidence and so much information about my programme (the radio and tv) in addition to the life inside the university that was as a big family with our assistants, friends and doctors.
View more