ALBA Graduate Business School
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
7 Student Reviews
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Marketing31 Dec, 2019
StudentStrong Academic schedule, meet the needs of the real working conditions.Look forward to doing one more Master program there. Very helpful professors with great expertise.
On the other hand, i strongly believe that needs to be taken into consideration the size of each class since i was member of a 40 people. In my opinion a Master program must have at most 25 people.
View moreProgramme: MarketingDegree: Master'sGraduation: 2017Campus: Athens -
Marketing22 Dec, 2019 StudentComplete and updated curriculum
ALBA is one of the top business schools in Greece with a thorough curriculum which is well adjusted to the latest market requirements.
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Even though the learning process is quite challenging, at the end of the day you gain a thorough knowledge on the selected subject of studying as well as a good network.Programme: MarketingDegree: Master'sGraduation: 2015Campus: Athens -
Digital Marketing18 Dec, 2019 AndreasALBA is the leading business school in Athens
ALBA is the leading business school in country with exceptional courses adapted to the market, cited in the downtown Athens.
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The general studying procedure, teachers, cost, students and the learning process it was so good.Overall a great experience full of knowledge and opportunities!Programme: Digital MarketingDegree: Master'sGraduation: 2019Campus: Athens -
Marketing16 Dec, 2019 StudentALBA Review
Alba is undoubtedly the best private university in Greece. The courses need to be always renewed in content and context, however the best benefit after ALBA is the networking and the reputation it has that gives the candidates the opportunity to find a job easier.
View moreProgramme: MarketingDegree: Master'sGraduation: 2018Campus: Athens -
Marketing13 Dec, 2019
KonstantinosA true business schoolTop-notch professionals and visiting professors from all over the world. Global network and a really strong alumni community. Good career advice and networking Definitely recommend for students looking to skyrocket their careers.
View moreProgramme: MarketingDegree: Master'sGraduation: 2016Campus: Athens -
Marketing30 Nov, 2019 StudentSkills gained
As an international student, I felt like Alba was the best place for me. I dived into the Greek culture and felt so welcome by the international office and the administration. coming from a totally different culture, it wasn’t hard at all to adjust with the help of Alba. I was helped with getting an apartment and everything seemed so easy to move here. I highly recommend Alba for anyone looking forward to meet the amazing Greek people, and invest in themselves in a place that’s totally worth it!
View moreProgramme: MarketingDegree: Master'sGraduation: 2019Campus: Athens -
Marketing12 Nov, 2019 StudentThe studies material
I liked the learning process as it was demanding and challenging. The materials were hard and a lot but at the end of the course you learn a lot.
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Sometimes, there was a delay in uploading the materials and we were out time. And teams were frustrated.Programme: MarketingDegree: Master'sGraduation: 2019Campus: Athens
