University of Kassel
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Business Management ...19 Sep, 2019
StudentUniversity of KasselThe Universität Kassel is located in the center of Germany in the middle-northern part of Kassel. Around 20.000 students are currently studying at one of the 5 locations of the university. The biggest one is the central campus near the city centre. The good thing about the different locations is that the faculties are splitted and you don’T have all 20.000 students in only one campus, so you don’t have big troubles with overcrowding. The cafeterias and cafes are cheap, provide good quality food and are well located at the campus.
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When it comes to learn at the university you might have trouble finding a spot in the library unless you show up early in the moring. There is also a learning center “LEO” which is often overcrowded as well and it’s loud in there.
The professors and tutors are good and they try their best to help students with troubles and questions.Programme: Business Management and MarketingDegree: Bachelor'sCampus: Kassel
