A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I am currently studying masters at Neoma Business School, Reims and it has been an incredible experience so far. A huge number of international students, career fairs and intricately designed curriculum, are some of the highlights in this university.
Even in terms of academic aspects, the faculties are amazing in conveying study material and everyone is very helpful and empathetic. These qualities matter the most when you have travelled so far away from your home for your career and life. They have a huge academic database and professional partnerships with many prestigious companies.
Therefore, to sum up, I would definitely recommend it to new students looking to pursue their masters in France.
View moreAttending NEOMA Business School in Rouen for my Masters in Marketing French Excellence has been an incredible journey. From the moment I stepped into the campus, I knew I was in for a remarkable educational experience.
The professors at NEOMA are undoubtedly one of its greatest assets. Their expertise, dedication, and passion for teaching are truly commendable. Each professor brought a unique perspective to the classroom, combining theoretical knowledge with practical insights from their extensive industry experience. They fostered an engaging and supportive learning environment, encouraging active participation and critical thinking among the students. I genuinely appreciated their commitment to our growth and development as future marketing professionals.
The courses offered at NEOMA Business School were comprehensive and well-structured, providing a strong foundation in marketing principles and strategies. The curriculum was designed to be both academically rigorous and relevant to the current business landscape. The integration of case studies, group projects, and real-world simulations allowed us to apply our theoretical knowledge to practical situations, honing our problem-solving and decision-making skills. The emphasis on experiential learning enabled us to grasp the intricacies of marketing in a dynamic and ever-changing global market.
Moreover, NEOMA Business School fostered a vibrant and diverse community. The interactions with fellow students from various backgrounds and cultures enriched our learning experience and broadened our horizons. The school provided ample opportunities for networking and collaboration, enabling us to build valuable connections with professionals and alumni from the industry.
The support services at NEOMA were exceptional. The faculty and staff were always approachable, providing guidance and assistance whenever needed. Whether it was academic advising, career counseling, or personal support, the school ensured that we had the necessary resources and support systems in place to thrive during our time there.
Overall, my experience at NEOMA Business School has been nothing short of extraordinary. It has equipped me with the knowledge, skills, and confidence to excel in the field of marketing. I am grateful for the invaluable education and the remarkable memories I have gained during my time at NEOMA. I highly recommend NEOMA Business School to anyone seeking a world-class education in marketing.
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