ESC Clermont Business School | Latest Reviews | Student Reviews & University Rankings EDUopinions

ESC Clermont Business School

speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

12 Student Reviews

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  • MSc in ...
    International Commerce and Digital Marketing
    Yassine
    International student experience

    As an international student, my experience at ESC Clermont Business School has been nothing short of exceptional. The supportive environment, diverse community, and dedicated faculty have truly made my time here unforgettable. What I especially appreciated was the emphasis on cultural exchange (students with different backgrounds and from different countries) and global perspectives, which enriched my learning journey immensely. I also got the opportunity to do an apprenticeship on my first year which is a great way of learning and will help me build a career.

    Without hesitation, I would highly recommend my school ESC Clermont to anyone seeking a top-notch education with an inclusive and welcoming atmosphere.
    Ps: ESC Clermont has consistently risen in the rankings of the best business schools in France, i will become a proud alumni.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
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  • MSc in ...
    International Commerce and Digital Marketing
    Christine Tamnai
    Quality education

    On a personal note, this has been my most rewarding financial investment to date. The educational experience stands out with unparalleled quality. I like the fact that the courses are not solely based on theory but emphasize more on the practical bit through engaging and real business projects and case studies The commitment of the professors and state-of-the-art facilities further enhance the overall excellence. I recommend!

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    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
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  • Masters in ...
    Management
    Maria
    Perfect balance in university life

    As a student who came to France from the other side of the world (Peru) to pursue my studies, I am sure that studying at ESC Clermont Business School has been the best decision I made for my future.

    Clermont BS guided me from the beginning and since the first day of classes I felt amazed by the organization of university life.
    It is customary, every year, to have a month of integration at school to begin to interact with new people, generate contacts, and everything that is experienced in that month is the dream of every university student.

    From there, students have the opportunity to meet classmates from different countries and being a foreigner, I can say that the integration of international students is magnificent because in France and at ESC Clermont BS we feel at home.

    The school allows you to have a balance in academics (with highly qualified teachers who make you feel very interested in the courses and want to learn a lot from them), and personally (including fun time with classmates on the different integration trips, student parties and different associations that you can join)

    ESC Clermont Business School is a school that prepares you for life. Personally, I thank the ESC so much for giving me the bases to go out and face the world of work and now, that I am studying a Master in Management and doing an apprenticeship in a French multinational company such as MICHELIN , I am proud of my decision to have come to study at ESC.

    I strongly recommend this school to students from all countries who wish to embark on new experiences, meet students from all over the world, grow academically and have the best opportunities for the future.

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    Programme: Masters in Management
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
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  • MSc in ...
    International Commerce and Digital Marketing
    avatar
    Possibility

    I really appreciate the fact that, students are listened. All the teachers know their students by their names. The whole staff help students to define their path.
    You can growth and discover your personal and professional projects. It’s human size university and it feels good. ESC Clermont offer us so many possibilities, it’s almost impossible to not find what you wish for.

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    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
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    4 months ago
    ESC Clermont Business School - Official Response
    ESC Clermont Business School - Official Response
    Official Reply
    Hello , Thank you for sharing your positive experience at ESC Clermont ! We're delighted to hear that you feel heard and supported by our dedicated staff. Our commitment to providing a personalized and nurturing environment is at the core of our values. We're thrilled that you find our university to be a place where you can grow both personally and professionally. Your kind words about the faculty's attention to individual students and the diverse opportunities available truly resonate with what we aim to achieve at ESC Clermont. We appreciate your feedback and are proud to offer a university experience that aligns with your expectations. If you have any friends or colleagues considering their academic journey, feel free to share your positive experiences with them. We look forward to continuing to support you on your path and creating more success stories together ! Best regards, Team ESC
  • MSc in ...
    International Commerce and Digital Marketing
    avatar
    Amazing experience

    The experience in the school was really great, from the courses that were up to date and teachers who were open to diverse methods of teaching to the administration staff who was helpful as an international student.
    A good opportunity to meet people from different parts of the world.

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    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
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    4 months ago
    ESC Clermont Business School - Official Response
    ESC Clermont Business School - Official Response
    Official Reply
    Hi, Thank you so much for these positive insights into your experience at our school ! We are thrilled to learn that the up-to-date courses and the flexibility of our teachers have contributed to making your journey rewarding. Our administrative team is always dedicated to providing tailored support for international students, and we're glad to hear that you found their assistance helpful. It's fantastic to know that you've had the chance to meet people from different backgrounds. Our school is committed to creating a diverse and inclusive community where everyone can thrive. We sincerely appreciate you sharing these positive aspects of your time with us. Feel free to recommend our school to others seeking an enriching educational experience. We look forward to continuing to provide you with a supportive and stimulating environment. Best regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    Shan
    International student

    Studying at the business school in Clermont-Ferrand has been a truly international experience. The high-quality courses taught in English have not only broadened my academic horizons but have also equipped me with valuable skills for a globalized world. The emphasis on international perspectives in the curriculum has made my journey both enriching and culturally diverse. While navigating the challenges of an international setting, I’ve found immense personal and academic growth.

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    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
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    4 months ago
    ESC Clermont Business School - Official Response
    ESC Clermont Business School - Official Response
    Official Reply
    Hello Shan, Thank you for sharing your remarkable experience as an international student at our business school in Clermont-Ferrand ! We're thrilled to hear that our top-notch courses taught in English have not only broadened your academic horizons but have also equipped you with valuable skills tailored for a globalized world. The focus on international perspectives in our curriculum has evidently added a layer of richness and cultural diversity to your academic journey. Maneuvering through the challenges of an international setting, it's heartening to learn about the significant personal and academic growth you've experienced. We value your positive feedback and are honored to have played a role in shaping your educational experience. If there are more insights you'd like to share or if you're aware of others seeking an equally enriching experience, please don't hesitate to reach out. Wishing you ongoing success in both your studies and personal development ! Warm regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    Nassim
    Master and academic projects

    My course at the Clermont-Ferrand business school was marked by stimulating academic projects. These experiences allowed me to develop practical skills while tackling real challenges in the business world. The diversity of projects has reinforced my versatility, ready to be implemented in a professional context. A comprehensive training which has considerably enriched my academic career. This made my conversations easier during the recruitment process where I already felt a little experienced.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    4 months ago
    ESC Clermont Business School - Official Response
    ESC Clermont Business School - Official Response
    Official Reply
    Hello Nassim, Exciting to hear about your impactful journey at ESC Clermont ! Our stimulating academic projects are designed to cultivate practical skills, tackling real-world business challenges. The diversity of experiences enhances versatility, providing a comprehensive training that significantly enriches academic careers. It's fantastic to know that this preparation contributed to your confidence and ease during the recruitment process. At ESC Clermont, we're committed to fostering practical, versatile, and experienced professionals ready for the business world ! Best regards International Team
  • Masters in ...
    Management
    Zayd
    Master in management and internship

    My time at the Clermont-Ferrand business school was key in my search for an internship. The practical projects and strong links with local businesses allowed me to acquire relevant skills. The wise advice of the teachers was also crucial. Thanks to this experience, I developed a solid professional network which greatly facilitated my internship search.

    View more
    Programme: Masters in Management
    Degree: Master's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
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    Value
    Location
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    4 months ago
    ESC Clermont Business School - Official Response
    ESC Clermont Business School - Official Response
    Official Reply
    Hi Zayd, I'm thrilled to hear that your experience at the Clermont-Ferrand business school played a pivotal role in your internship search ! The emphasis on practical projects and the strong connections with local businesses providing relevant skills showcase the school's commitment to real-world preparation. The invaluable advice from teachers further underscores the comprehensive support available. Building a solid professional network during this time is a remarkable achievement and speaks volumes about the school's impact. Wishing you continued success in your professional journey ! Best regards, International Team
  • Masters in ...
    Management
    Ayoub
    Double degree BI major

    My experience at the business school where I pursued a double degree in management was truly transformative. The highly qualified faculty, innovative teaching methods, and emphasis on practical application through internships and projects significantly enhanced my analytical and problem-solving skills. The school’s commitment to a global perspective broadened my horizons, and its state-of-the-art facilities provided a conducive learning environment. Overall, it was an enriching journey that thoroughly prepared me for success in the dynamic world of management.

    View more
    Programme: Masters in Management
    Degree: Master's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
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    Facilities
    Accommodation
    4 months ago
    ESC Clermont Business School - Official Response
    ESC Clermont Business School - Official Response
    Official Reply
    Dear Ayoub, Thank you for sharing your positive experience pursuing a double degree in management at the business school. We're thrilled to hear that your time here was transformative and enriched your skill set. The recognition of our highly qualified faculty, innovative teaching methods, and the emphasis on practical application through internships and projects is truly appreciated. It's heartening to know that your analytical and problem-solving skills were significantly enhanced during your journey. We take pride in our commitment to a global perspective and are delighted that it broadened your horizons. Creating a conducive learning environment with state-of-the-art facilities is essential to us, and we're glad it contributed to your overall positive experience. We wish you continued success in the dynamic world of management and appreciate your valuable feedback. Best regards, International Team
  • MSc in ...
    International Commerce and Digital Marketing
    Elnaz
    International commerce and digital marketing

    As a student of international commerce and digital marketing at ESC Clermont, you’ll benefit from a comprehensive program that covers all aspects of global business and digital marketing strategies. From supply chain management to e-commerce, social media marketing to digital analytics, you’ll gain the skills and knowledge you need to succeed in this rapidly evolving field.

    One of the best things about studying at ESC Clermont is the opportunity to gain practical experience through internships and company visits. The school has established relationships with numerous companies in the region, giving you the chance to apply what you’ve learned in the classroom and gain valuable work experience that will set you apart from other graduates.

    Overall, studying international commerce and digital marketing at ESC Clermont Business School is an excellent choice for anyone looking to pursue a successful career in this exciting and dynamic field. The school’s international focus, comprehensive curriculum, and practical experience opportunities make it a standout choice that will set you up for success.

    View more
    Programme: MSc in International Commerce and Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Clermont-Ferrand
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    4 months ago
    ESC Clermont Business School - Official Response
    ESC Clermont Business School - Official Response
    Official Reply
    Dear Elnaz, Your insights into the international commerce and digital marketing program at ESC Clermont are truly valuable. It's inspiring to learn about the comprehensive curriculum that covers all aspects of global business and digital marketing strategies. The emphasis on practical experience through internships and company visits is indeed a standout feature. The opportunity to apply classroom knowledge in real-world settings, thanks to the school's established relationships with numerous companies, is a significant advantage for students. We appreciate your positive endorsement of ESC Clermont as an excellent choice for those aspiring to a successful career in this dynamic field. The international focus, comprehensive curriculum, and practical experience opportunities are integral to our commitment to preparing students for success. Thank you for sharing your perspective, and we wish you continued success in your academic and professional journey. Best regards, International Team

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