A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As an international student, my experience at ESC Clermont Business School has been nothing short of exceptional. The supportive environment, diverse community, and dedicated faculty have truly made my time here unforgettable. What I especially appreciated was the emphasis on cultural exchange (students with different backgrounds and from different countries) and global perspectives, which enriched my learning journey immensely. I also got the opportunity to do an apprenticeship on my first year which is a great way of learning and will help me build a career.
Without hesitation, I would highly recommend my school ESC Clermont to anyone seeking a top-notch education with an inclusive and welcoming atmosphere.
Ps: ESC Clermont has consistently risen in the rankings of the best business schools in France, i will become a proud alumni.
On a personal note, this has been my most rewarding financial investment to date. The educational experience stands out with unparalleled quality. I like the fact that the courses are not solely based on theory but emphasize more on the practical bit through engaging and real business projects and case studies The commitment of the professors and state-of-the-art facilities further enhance the overall excellence. I recommend!
View moreAs a student who came to France from the other side of the world (Peru) to pursue my studies, I am sure that studying at ESC Clermont Business School has been the best decision I made for my future.
Clermont BS guided me from the beginning and since the first day of classes I felt amazed by the organization of university life.
It is customary, every year, to have a month of integration at school to begin to interact with new people, generate contacts, and everything that is experienced in that month is the dream of every university student.
From there, students have the opportunity to meet classmates from different countries and being a foreigner, I can say that the integration of international students is magnificent because in France and at ESC Clermont BS we feel at home.
The school allows you to have a balance in academics (with highly qualified teachers who make you feel very interested in the courses and want to learn a lot from them), and personally (including fun time with classmates on the different integration trips, student parties and different associations that you can join)
ESC Clermont Business School is a school that prepares you for life. Personally, I thank the ESC so much for giving me the bases to go out and face the world of work and now, that I am studying a Master in Management and doing an apprenticeship in a French multinational company such as MICHELIN , I am proud of my decision to have come to study at ESC.
I strongly recommend this school to students from all countries who wish to embark on new experiences, meet students from all over the world, grow academically and have the best opportunities for the future.
View moreI really appreciate the fact that, students are listened. All the teachers know their students by their names. The whole staff help students to define their path.
You can growth and discover your personal and professional projects. It’s human size university and it feels good. ESC Clermont offer us so many possibilities, it’s almost impossible to not find what you wish for.
The experience in the school was really great, from the courses that were up to date and teachers who were open to diverse methods of teaching to the administration staff who was helpful as an international student.
A good opportunity to meet people from different parts of the world.
Studying at the business school in Clermont-Ferrand has been a truly international experience. The high-quality courses taught in English have not only broadened my academic horizons but have also equipped me with valuable skills for a globalized world. The emphasis on international perspectives in the curriculum has made my journey both enriching and culturally diverse. While navigating the challenges of an international setting, I’ve found immense personal and academic growth.
View moreMy course at the Clermont-Ferrand business school was marked by stimulating academic projects. These experiences allowed me to develop practical skills while tackling real challenges in the business world. The diversity of projects has reinforced my versatility, ready to be implemented in a professional context. A comprehensive training which has considerably enriched my academic career. This made my conversations easier during the recruitment process where I already felt a little experienced.
View moreMy time at the Clermont-Ferrand business school was key in my search for an internship. The practical projects and strong links with local businesses allowed me to acquire relevant skills. The wise advice of the teachers was also crucial. Thanks to this experience, I developed a solid professional network which greatly facilitated my internship search.
View moreMy experience at the business school where I pursued a double degree in management was truly transformative. The highly qualified faculty, innovative teaching methods, and emphasis on practical application through internships and projects significantly enhanced my analytical and problem-solving skills. The school’s commitment to a global perspective broadened my horizons, and its state-of-the-art facilities provided a conducive learning environment. Overall, it was an enriching journey that thoroughly prepared me for success in the dynamic world of management.
View moreAs a student of international commerce and digital marketing at ESC Clermont, you’ll benefit from a comprehensive program that covers all aspects of global business and digital marketing strategies. From supply chain management to e-commerce, social media marketing to digital analytics, you’ll gain the skills and knowledge you need to succeed in this rapidly evolving field.
One of the best things about studying at ESC Clermont is the opportunity to gain practical experience through internships and company visits. The school has established relationships with numerous companies in the region, giving you the chance to apply what you’ve learned in the classroom and gain valuable work experience that will set you apart from other graduates.
Overall, studying international commerce and digital marketing at ESC Clermont Business School is an excellent choice for anyone looking to pursue a successful career in this exciting and dynamic field. The school’s international focus, comprehensive curriculum, and practical experience opportunities make it a standout choice that will set you up for success.
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